web

As I have run to schedule I thought it would be interesting to add further depth and development to the project by creating a 'mock' website for Big Bud. Although he is the owner of Soundtrax records and has a Myspace page, i thought it would be of interest to him to see the possibilities of having his own independent website.

Drop

Today I took a number of different pictures of the backdrop on location. The overall effect was was very dramatic. The lights were red and green which brang the piece together with the golden illustration furthering its relationship to Rasta and Reggae.

Stick'em

A sheet of stickers that can be given at shows or via download to further spread the good word of DJ Big Bud.

Promo Tees made

In order to get a quality and professional finish I worked in collaboration with ' T shirt printing london'. I chose the Gold foil finish on white and black as this was by far the most eye catching and most dazzling. Further updates of the tees shall follow

www.tshirtprintinglondon.com

Tees

For an extra promotional idea I felt it would be highly appropriate to create custom tees that also bare the design. these are two rough ideas of what the tees may be like.

CD cover/record Label

Potential Idea for album casing and record label. Suede casing with gold foil imagery for the album cover and Gold and black print on the record.

Backdrop arrives

Today I have received my backdrop with thanks to TNT and I am very impressed with the finish and the overall impact it holds.

Lights, transfers and confirmation

I have just received confirmation of my backdrop delivery and it is due tomorrow! :) Today I experimented with acetate and the interesting effects that can be achieved with dispersed light. I also created a transfer onto wood with the use of Acetone being rubbed on the reverse of the print.

Material (pvc) / Scale (6x6ft)

As the backdrop shall be used on a frequent basis, it has to withstand being moved, folded etc. So, I have decided to use a material that will withstand such abuse and that is pvc.

I Luv Gold

After the lino experiments I was drawn towards the work of Sagmeister. The delicacy within the detail is heavily enticing and I felt to try my hand at such a manner of absent space printing. And plus, what better colour represents a veteran and royalty of drum and bass?

Lion Prints

Big Bud BlowUp

To get a clearer idea as to how the type would look in both black and white I decided to print two proofs. After closer inspection I was happy with the style and simplicity and felt if anymore elaborate, the text would over power the illustration.

Big Bud cleanup

Big Bud Type II

I came across this descriptive last night when looking for the definition of perspective. "The technique of representing three-dimensional objects and depth relationships on a two-dimensional surface". I thought this was really interesting, not only as an application toward design but also the ability of 'baffling' the eye and the mind with differentiating scales. I began by free handing the type within a perspective point and then tracing the basic outlines ready to be scanned, cleaned and added to the illustration. I felt by adding perspective would create a pathway leading toward the mouth of the lion, in turn manifesting the Lion illustration into a powerful, upright , symbolic statue of musical worship.

Big Bud Type

After 'tinkering' and flipping the illustration I felt it was important to incorporate Big Bud's name into the piece but make it apart of the illustration as opposed to an 'add on'. The overall composition is round and continuous, therefore I thought it would be best to add to this continuity. Under the chin of the Lion was a free space that had the potential of being filled yet not looking out of place. Today I shall create free form type and add it to the illustration.

Soundtrax Logo

The only essential inclusion in the backdrop was the Soundtrax logo. As I wanted to keep the simple line work I felt the gradient on the speaker behind the type hindered the overall effect so I chose to omit it, I feel this shall also be more legible for the crowd from a further distance without the distraction of the speaker making the type illegible.

Taking it to the computer

I felt it was essential to combine the analogue with the traditional, and in this instance It was important to incorporate the digital skills I have acquired, and still acquiring, at Chelsea.